Beyond the red carpet: Celebrities and their side hustles
Many celebrities are expanding their careers beyond entertainment, taking on new roles and achieving success in various fields. Kazinform News Agency correspondent invites readers to explore the side businesses of famous figures.
Fashion and beauty
In addition to being one of the most popular performers of her time, Rihanna has successfully established a global fashion phenomenon with her Fenty brand. The cosmetics and clothing line launched by the singer has garnered millions of fans worldwide, earning her not only recognition in the fashion industry but also the status of one of the wealthiest women in entertainment.
Jennifer Lopez has also ventured into the beauty industry. Her skincare brand, JLo Beauty, offers a complete regimen of eight products. The goal of the brand is to provide luxurious yet accessible skincare that is affordable for everyday use, with products designed to support customers throughout their lives.
Selena Gomez launched her cosmetics line, Rare Beauty, focusing on natural beauty and self-acceptance. The company was officially introduced on February 4, 2020, after two years of development. The brand actively supports charitable initiatives related to mental health. Moreover, 1% of Rare Beauty’s annual sales go directly to the Rare Impact Fund, which aims to expand mental health services in underserved communities.
The Kardashian family also sets trends in the world of fashion and beauty. Kim Kardashian has successfully developed her cosmetics line, SKKN by Kim, and her clothing brand, Skims. Meanwhile, her sister Kylie Jenner has not only gained millions of fans with her brand, Kylie Cosmetics, but also became one of the most successful businesswomen in the world. In 2019, Jenner expanded her business by launching the skincare line, Kylie Skin.
Sports
Ryan Reynolds is also expanding his business ventures beyond Hollywood. In addition to his Aviation Gin brand, he became a co-owner of the Welsh football club Wrexham AFC, founded in 1864 and one of the oldest clubs in the world.
Winemaking and gastronomy
Brad Pitt, the renowned Hollywood actor, developed an interest in winemaking when he acquired the historic Château Miraval estate in Provence, France, in 2008. Along with his former wife, Angelina Jolie, he invested in restoring and developing the winery, which has since gained fame for its high-quality rosé and white wines. In 2024, the winery introduced a new champagne under the Fleur de Miraval label.
Despite legal disputes following his split from Jolie, the winery continues to produce top-tier wines, maintaining Château Miraval’s reputation as one of the leading producers in the region.
Kazakhstani singer Dimash Kudaibergen opened "Daididau", the restaurant in the capital of Kazakhstan, with his younger sister overseeing its operations. The restaurant specializes in Kazakh national and fusion cuisine, offering guests unique dishes prepared with traditional recipes and a modern twist. The restaurant is located in the city center, next to the Baiterek monument.
Literature
Madonna, the renowned singer and actress, has also made her mark as a children's book author like many other celebrities. Inspired by motherhood and her study of Kabbalah, she created a series of books aimed at young readers. The initial books in the series quickly became #1 bestsellers on The New York Times list.
Eco-friendly products
Famous actress Jessica Alba founded The Honest Company, which produces eco-friendly household and baby products. The idea for the company came to Alba after the birth of her first daughter in 2008, when she faced challenges in finding safe and natural products for her child. This became the core mission of the company.
Earlier Kazinform News Agency invited its readers to take a look at the releases we can expect in 2025
