Brand protection in Customs Union to be discussed on 19 February

MINSK. February 10. KAZINFORM An international conference “Brand protection in the Customs Union: company image – country image” will be held in Minsk on 19 February, BelTA learnt from the BelBrand association.

Taking part in the event will be representatives of the Eurasian Economic Commission, RusBrand (Moscow), the Kazakhstan Association of Trademark Owners (Almaty), the International Trademark Association (Brussels), developers of the national rating Belarusian Brands (MPP Consulting, Ukraine).

Belarus will be represented by government officials, representatives of the customs service, judicial bodies, patent agencies, as well as businessmen, members of business associations, scientists, lawyers, diplomats and experts. The participants include owners of famous brands representing Belarus’ economic interests abroad, including Milavitsa, Belavia, Alivaria, ABC, Belshina, Kommunarka, Grodzenskiya Prysmaki, Babushkina Krynka, Slodych, Minsk Sparkling Wines Factory, Bellakt, Svitanak, Lidskaya Muka, Mogilevkhimvolokno, and others.

The conference will be held in a form of a roundtable session. The participants of the session will discuss protection of trademarks and intellectual property rights in the Customs Union member states. Chairman of the BelBrand association Albert Taipov noted: “We would like to shape public opinion, encourage business activity, and enhance the prestige of the brand “Made in the Customs Union”.

The association published a book “Protection of Belarusian brands on foreign markets”. It represents Belarus’ first attempt to apply a comprehensive approach combining the perspectives of national interests, public private partnership, and modern trends on the market of counterfeited products. The problem is not new, however it is getting increasingly relevant taking into consideration the change in foreign economic interests related to the formation of the Single Economic Space and Russia’s accession to the WTO. The matter will be discussed at the conference.

The participants of the session will also discuss regional and global issues relating to protection of intellectual property rights, unification of national legislations and procedures, resolution of disputes over Soviet Union brands. This will be Belarus’ second conference dedicated to this topic. The first one was held a year ago. It determined the philosophy and the vision of the problem, the association informed.

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