China tops BRICS table for UK tourists: Report
Out of the 1,006 UK holidaymakers surveyed, 46 percent are interested in visiting China and a further 8 percent have already done so.
1,029 senior executives of businesses in the world's tourism industry surveyed also recognized China as the most important country for their businesses, with the country's natural beauty, growing economy and the availability of direct flights being key reasons.
The release of the report coincided with an announcement that the WTM Vision Conference will expand into both Shanghai and Moscow next May.
Originated in London in 2009, this half-day mid-year conference will offer business executives in the travel industry insights to help their businesses.
"China is an obvious destination for the WTM Vision series, as it is already one of the most important outbound and inbound tourism markets," said Fiona Jeffery, Chairman of Reed Travel Exhibitions.
World Travel & Tourism Council figures show that China is the world's largest market for outbound tourists, spending around $55 billion in 2010. China also received 56 million international tourists in 2010, generating $46 billion of revenue.
Visiting the UK this September, Vice-Premier Wang Qishan said that the Chinese government would "double its effort in tourism" because of the industry's link to social economic development.
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