Global media leaders gather in Xinjiang to navigate AI's transformative impact
At a time when the world is increasingly influenced by artificial intelligence (AI), media leaders from around the globe gathered in the vibrant heart of northwest China's Xinjiang on Monday to discuss the opportunities and challenges brought about by AI, Xinhua reports.
As the 6th World Media Summit unfolds in Urumqi, capital city of Xinjiang Uygur Autonomous Region, more than 500 attendees from over 106 countries and regions discussed topics under the theme "AI and Media Transformation."
Representatives from 208 institutions, including media outlets, government agencies and international organizations, engaged in discussions highlighting the transformative impact of AI on the global media industry. They examined the media's evolving role and responsibilities amid this technological revolution.
The summit released a joint statement emphasizing the importance of rationally adopting AI technologies while upholding journalistic ethics and professional standards.
The statement called for enhanced collaboration within the global media sector to share advancements in AI development, thereby facilitating high-quality development worldwide.
"We should proactively align with the technological wave, closely track the advancement of AI, particularly generative technologies like ChatGPT and Sora, and seize every opportunity for media innovation," Fu Hua, president of Xinhua News Agency, said in his keynote address.
Media leaders underscored the importance of innovation fueled by AI, a viewpoint reflected in the findings of a global survey conducted by Xinhua Institute, a think tank under Xinhua. The survey is part of a think tank report titled "Responsibility and Mission of News Media in AI Era," which was unveiled at Monday's event.
The survey reveals that over half of the interviewed media organizations have already incorporated generative AI into their operations.
According to the report, technologies such as algorithmic recommendations, voice interaction, and image generation are increasingly being applied across various stages of news collection, production, distribution, reception, and feedback.
Describing opportunities and challenges that AI brings to media development as "enormous, even disruptive," Fu underlined the importance of "humans having the final say in human-machine interaction."
"We should move beyond 'tech-centric thinking' and effectively leverage the initiative of editors and reporters," he said.
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