Jumeirah Burj Al Arab marks 25th anniversary

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, is celebrating the 25th anniversary of Jumeirah Burj Al Arab on 1st December 2024, WAM reports. 

Since its opening in 1999, the hotel has redefined luxury hospitality in the UAE, with the iconic dhow sail-shaped landmark becoming a globally recognised symbol of excellence in tourism. Jumeirah Burj Al Arab continues to draw visitors from around the world with its promise of unparalleled, personalised luxury, exceptional experiences and the warmth of Arabian hospitality.

The 25th anniversary of Jumeirah Burj Al Arab marks a pivotal moment for the brand. Following the launch of a new visual identity earlier this year, Jumeirah continues to look to the future, with a focus on sustainable growth, regionally and internationally in gateway cities and resort destinations, while reaffirming its position as a game-changing industry leader in the luxury hospitality sphere. In line with this growth strategy, Jumeirah recently announced new properties including Jumeirah Red Sea in Saudi Arabia, Jumeirah Marsa Al Arab in the United Arab Emirates and Jumeirah Le Richemond Geneva in Switzerland.

Commenting on the anniversary, Thomas Meier, Chief Operating Officer and Interim Chief Executive Officer, said, “As we celebrate 25 years since we opened the iconic Jumeirah Burj Al Arab, we reflect on our legacy of excellence in luxury hospitality, inspired by the warmth and generosity of Arabian culture. This tradition of welcoming travellers to stay and share in culture and conversation is at the heart of our vision: to create not just beautiful destinations but spaces to connect the world. As we continue to expand internationally, we will embrace the future with the same pioneering spirit that redefined the industry. Our properties will continue to be a global majlis, offering the purposeful and unique opportunities for cultural connection that Jumeirah is renowned for."