Socially significant topics still a priority for national media - Arna Media head

ATY. October 23. KAZINFORM. /Aigul Turysbekova/ Socially significant topics represent one of the main directions of realization of the state information policy. They will be a priority for Arna Media group of companies. Chairman of the Board of Arna Media Holding Yerlan Baizhanov said it yesterday in Almaty.

"The national media are the main providers of such themes as patriotism, interethnic and inter-confessional consent, overcoming legal nihilism. Since these topics are unpopular among advertisers the state supports these directions. El Arna TV-channel, which is popular mostly among youngsters, will create new program aimed at fostering patriotism to Kazakhstan", the head of the holding noted.

Touching upon the issue of advertising of Kazakhstan's goods on TV he said the daughter company "Arna Media Advertising" offers a wide number of products at discount. "Though the advertising rates are high since the television production is expensive there are many ways to promote Kazakhstan's goods on TV", he added.

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