Which sectors will prosper in 2025?

The year 2025 is expected to be challenging for the global economy, especially for developing countries. However, even in times of crisis, certain types of businesses show resilience and the ability to adapt to changing conditions, Kazinform News Agency reports.

Which sectors will prosper in 2025?
Photo credit: Canva

Kazinform correspondent invites readers to explore which industries are set to thrive despite the challenges ahead.

Budget goods and services

“During times of economic instability, consumers increasingly turn to the budget segment,” journalist Kirill Pavlov wrote on his Telegram channel.

According to him, the popularity of second-hand stores, markets, and discount shops continues to rise. Affordable products, from clothing to household appliances, become the top choice for most families.

Repair and restoration

Purchasing new items during a crisis is often too expensive, according to Pavlov, so many people prefer to repair their old ones. Businesses focused on fixing electronics, cars, furniture, and clothing are strengthening their positions.

Online services and digital technologies

Digitalization continues to expand across various sectors. In 2025, the popularity of online stores, freelance platforms, and delivery services will grow even further. As education shifts to digital formats, there is an increasing demand for online courses and educational platforms. The flexibility and accessibility of these formats attract a wide audience, while the cost-effectiveness of digital solutions, as they eliminate the need for physical spaces, makes them even more appealing.

Content creation services

As companies' online presence grows, the demand for high-quality content increases, ranging from blogs and videos to SEO-optimized articles and emails. Content marketing specialists will be in higher demand than ever.

Eco-friendly products and services

Consumers are increasingly valuing sustainability and environmental friendliness. Businesses offering eco-friendly products or services can expect growing demand.

Internet of Things (IoT)

Internet-connected devices are becoming an integral part of daily life, providing convenience and control. The development of IoT solutions opens up vast opportunities for businesses.

As the global economy continues to shift, industries such as smart healthcare devices, IoT-based agriculture for better crop monitoring, and IoT-powered industrial equipment for predictive maintenance are expected to grow. These solutions not only streamline operations but also save money, making them attractive during periods of economic uncertainty.

Currency transactions

Pavlov points out that fluctuations in exchange rates create demand for currency exchange services and cash transactions. People seek to protect their savings by converting them into more stable assets.

Alcohol and tobacco

Pavlov admits that during times of crisis alcohol consumption tends to increase, as people often seek solace in drinking. Similarly, tobacco consumption also rises, as individuals turn to smoking as a way to cope with stress. Stores that offer budget-friendly options tend to perform especially well. Additionally, underground production of both alcohol and tobacco tends to grow.

Alternative markets

In times of instability, interest in the shadow sector increases. Trade in sanctioned goods, illegal services, and underground schemes become sources of income for those seeking unconventional ways to earn money.

Who thrives during a crisis?

Kirill Pavlov notes that economic instability creates opportunities for those who can adapt to chaos. Players in the shadow economy exploit uncertainty to execute schemes and conceal funds. Financial speculators profit from price fluctuations and inflation. Sellers of cheap substitutes, such as alcohol and medicine, also find ways to grow. Smugglers benefit from the illegal import of low-cost goods.

This environment also opens up possibilities for technological innovation. For example, a platform designed for selling consumer goods on credit, including counterfeit or second-hand items, could prove successful, even if its nature raises ethical questions.

As previously reported, President of Kazakhtan Kassym-Jomart Tokayev signed the law on stock market trading and entreprenuship.

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