World media launch 24-hour global broadcast on Universal Children's Day

BEIJING. November 20. KAZINFORM More than 800 media organizations from 70 countries and regions launched a 24-hour relay broadcast for children's rights on Universal Children's Day, which falls on Friday,  Kazinform cites Xinhua.

The global media campaign, also called the "Global News Day for Children" program, was initiated by Xinhua News Agency and the United Nations Children's Fund (UNICEF) to highlight the international media's role in helping improve children's living environments and promoting their healthy development.

Xinhua has been working with all participating media organizations from 8 a.m. (Beijing time) Friday to launch 16 hours of Chinese-language coverage and eight hours of English-language coverage of education, culture, globalization, environment protection, disability, sport, charity, conflict, and traditions that are closely connected to children's lives and development.

It includes the sharing of TV specials, joint TV coverage of the global events marking Universal Children's Day, exchanges of TV programs and the live broadcasts of text, photos, audio and video on each other's platforms, Kazinform  refers to Xinhua.

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